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APAC’s Luxury Wellness Boom Will Belong to Resorts That Open the Gate

Marriott's luxury division surveyed 1,750 high-net-worth travellers across Singapore, Australia, Japan and Indonesia this month, and 90% of them now factor wellness into how they book. The industry is reading…

Martha Ottonan September 19, 2026

Lifestyle

Novotel’s Longevity Week Ended Sunday. Now Comes the Hard Part.

Novotel timed its first global Longevity Week to week 37 of the calendar because improving 1% a day compounds to roughly 37x over a year. The math is the kind…

Martha Ottonan September 14, 2026

Lifestyle

Glowmads Are Real, but the Glow Might Not Survive the Flight

Travel used to be something you recovered from. Now a growing slice of Gen Z books the recovery first and the destination second. Skyscanner's 2026 trends report put a name…

Martha Ottonan September 10, 2026

Lifestyle

Sweat-Jetting Is the Travel Trend Nobody Asked For and Everyone Is Booking Anyway

Sweat-jetting, the art of booking a holiday built entirely around exercise, is officially a thing. Vogue gave it a name this week, Tripadvisor's data has been pointing at it since…

Martha Ottonan September 6, 2026

Lifestyle

Blue Wellness Holidays Are Booming, and Most of Them Miss the Point

Wellness tourism passed the trillion-dollar mark this year, and the industry has picked its next mascot: water. Not the tiled-pool kind. We're talking seas, rivers, lakes, hot springs, and slow…

Martha Ottonan September 2, 2026

Lifestyle

Longevity Retreats Sell You a Week, Not a Decade

Three longevity announcements landed this month, and together they map exactly where precision wellness is going and where it refuses to go. TheLifeCo opened the Caribbean's first medical wellness retreat…

Martha Ottonan August 29, 2026

Lifestyle

Glow-Cations Are Booming, and Korea Just Changed the Fine Print

Somewhere between the sheet-mask souvenirs and the Gangnam clinic waiting lists, the glow-cation stopped being a niche flex and became a proper travel category. I've spent weeks watching this trend…

Martha Ottonan August 25, 2026

Lifestyle

Longevity Travel Is Surging, and It’s Already Splitting in Two

Wellness tourism is now an $894 billion machine, and the fastest-moving gear inside it is longevity. Travelers aren't just booking massages and green juice anymore. They're flying to Mexico for…

Martha Ottonan August 21, 2026

Lifestyle

The $20,000 Longevity Retreat Sold Out. Travelers Are Already Looking Past It.

Canyon Ranch Tucson just closed the books on a four-day program that ran $20,000 per head. Guests got 18 private consultations, more than 15 diagnostic tests, and a readout on…

Martha Ottonan August 17, 2026

Lifestyle

Contrast Therapy Is Sold as a Social Ritual. Most People Are Doing It Alone.

Dubai's wellness scene wants you to believe that contrast therapy is the new nightclub. At PEAQ in Al Quoz and CONTRAST Wellness on City Walk, the pitch is communal: infrared…

Martha Ottonan August 13, 2026

Lifestyle

The Longevity Retreat Boom Is Built on a Post-Checkout Problem

This year the longevity retreat market is on track to hit eleven billion dollars, and I keep noticing the same pattern in every booking inquiry that crosses our desk at…

Martha Ottonan August 9, 2026

Lifestyle

Blue Mind Travel Topped 2026 Wellness Lists, But the Real Fix Is Local

Yahoo Creators just named Blue Mind Travel one of the biggest wellness trends of 2026, and the timing feels almost too neat. Wallace J. Nichols, the marine biologist who coined…

Martha Ottonan August 5, 2026

Lifestyle

Star Bathing and Goat Yoga Prove Wellness Tourism Is Running Out of Ideas

Late July 2026, Euronews Travel published a piece bundling star bathing, goat yoga, and beer spas into the latest "quirky wellness" wave worth flying for. Within hours, my feeds filled…

Martha Ottonan August 1, 2026